Swiss Life | Alicja

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Self-determined Life
Swiss Life

What does it mean to lead a "self-determined" life?

This is a director's cut. Watch a full video here.

Honored with a Gold award at the World Media Festival in 2019.

A GIF featuring five differently shaped lines representing various ways of living. A bureaucrat walks on a straight line, while another line resembles a rollercoaster. An adventurous line showcases a skateboarder's ride, and there's also a whimsical line featuring a photographer. Additionally, a tranquil line depicts a couple with a stroller.

A man and a woman stand in front of each other on a line. The line becomes wavy, pushing them closer together. They fall into a tight, cozy super hug, with their limbs extending unusually long.

A couple stands with a child between them, swinging on their arms. As the boy swings, the three form the shape of a heart.

Seven people draw shapes with their pencils. One man sketches a skateboard and embarks on a journey with it. A couple draws a house, and once it's complete, they embrace tightly. Another man sketches a tree and begins reading a book beside it. A grandfather draws a kite for his grandson, and they start playing with it. Lastly, a girl draws a trophy and jumps onto a podium.

An animation depicting a walk cycle with characters swapping while walking. The characters include a working man with a tie and suitcase, a little boy holding a cup, and a tall woman.

Three hands emerging from a dot start drawing a landscape around them, including a highway with cars, a building, sunshine, and a ladder, all depicted in a top-down perspective drawing.

An abstracted and stylized drawing featuring multiple interconnected hands engaged in various activities.

A drawing of seven people draw shapes with their pencils. One man sketches a skateboard. A couple draws a house. Another man sketches a tree. A grandfather draws a kite for his grandson. Lastly, a girl draws a trophy.

A still image depicting a walk cycle on a line featuring a woman, a working man with a suitcase and a tie, and a boy wearing a cap.

The back of a stylized character as he opens a door, revealing a colorful, sunny, and magical landscape behind it.

Multiple hands connected by a line, engaging in various fun activities: playing guitar, drawing, reading, taking a picture, toasting with glasses, and giving a high-five through a screen.

Client: Swiss Life

Director: Alicja Jasina
Design: Alicja Jasina
Animation: Alicja Jasina & David Borrull
Music & Sound Design: Ally Mobbs

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